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Work
Securing meaningful coverage and connecting clients to the people that matter is what Pumpkin is all about. Pumpkin has unrivalled contacts across international, national, trade and vertical media and our results speak for themselves.
Ogilvy
Pumpkin’s brief was to maintain Ogilvy’s profile and reputation, when creative output had stalled due to Covid, and to introduce its new CEO to the industry.
We hosted a series of brain-storming sessions with key marketers and creatives to build on an idea of thought leadership around the taboo-busting potential of good creative. We activated a campaign around the pro bono creative for Relate – grabbing headlines and kick-starting conversations to fill the vacuum. Pumpkin also pivoted to focus on Ogilvy’s culture, using its talent scheme The Pipe as a hook. We then introduced Ogilvy’s new CEO to the important trade media and speaker circuit.
The campaign achieved over 160 pieces of quality coverage within 12 months, including a double-page spread in The Guardian, five prestigious speaker events from the Edinburgh TV Festival to Retail Week Live and nine journalist meetings.
Beano Studios
For the past few years Pumpkin has worked with insights consultancy Beano Brain, part of Beano Studios, helping showcase its vast knowledge and expertise on kids’ and teens’ behaviour. In April 2023, Pumpkin was tasked to launch the latest Beano Brain study on Millennial Parents and Generation Alpha, with the goal of gaining exposure in national and research trade press.
In total, Pumpkin secured 43 pieces of coverage in a mixture of national and tier 1 trade press, including The Guardian, Fortune, WWD and The Grocer. Pumpkin also crafted synopses from the research, and secured two thought leadership pieces in research titles Quirks and Research World, and another thought piece in licensing trade Total Licensing.
Interbrand
Pumpkin has been building and maintaining the profile of Interbrand as the world’s leading brand consultancy for more than 10 years. We have promoted its Best Global Brands and Best Breakthrough Brands reports for the past four years.
Pumpkin has worked to maintain a steady drumbeat of news, thought leadership and feature opportunities across tier 1 trade, national and business press in the UK, Middle East and US, in line with new business objectives for Interbrand.
In 2022, Pumpkin secured 102 pieces of coverage for Interbrand, including CNBC, FT ‘How to Spend it’, Forbes, and The Times, as well as key vertical press, reaching an audience of 1.57 billion (excluding BTB and BGB coverage). Pumpkin has also helped to raise the profile of key spokespeople, securing stellar speaker slots, while positioning Interbrand as the leading global brand consultancy.
Imagination
At a time when more and more brands are using experiential marketing to engage customers, Pumpkin was given the task of strengthening Imagination’s position as the leading global brand experience agency. Our focus was to drive new business growth and awareness of Imagination’s key message: ‘we believe in the power of experience to transform behaviour’.
Having worked with Imagination since 2019, Pumpkin focused on showcasing Imagination’s work as proof of its global ability and success. The team targeted publications that Imagination’s prospects and clients read and used press announcements, thought leadership, interviews and features with senior staff to create noise in that space, coordinating coverage with any specific targets and pitching opportunities across UK, US and ME.
In 2022, Pumpkin secured 125 pieces of coverage with a potential readership of 206 million. In the past four years, Pumpkin has generated over 400 pieces of coverage, generating a number of inbound requests and new business leads as a result.
Fuse
In March 2022, Pumpkin was appointed to raise the profile of sports and entertainment marketing agency Fuse and establish it as the voice of authority and leadership through consistently high-quality fresh thinking in a sector lacking direction. The goal was to make Fuse famous with senior brand and decision-makers as well as current and future talent to support business growth.
Pumpkin developed Fuse’s narrative, core messages and proof points to increase its share of voice in relevant media. Pumpkin also provided support for the new business strategy by increasing Fuse’s exposure to decision-makers. To do this Pumpkin raised the profiles of key individuals – including Louise Johnson, CEO and Alex Charkham, CSO – through standout thought leadership and insightful commentary.
Since March 2022, we have secured 74 pieces of coverage and reached a potential 171 million online readership. We also secured in total eight speaking opportunities including three judging slots and two journalist briefings with PR Week and Campaign.
The Kite Factory
Following a 2021 rebrand, independent media agency The Kite Factory was on a growth journey and needed help to build fame and break out of its traditional charity heartland.
Its ask was clear: “Raise our profile, help us grow and get us into Campaign School Reports.”
Pumpkin developed a steady drumbeat of quality thought leadership and created multiple opportunities to get in front of media, clients and potential prospects. Pumpkin secured The Kite Factory’s presence in prestige media and alongside A-list commentators – people judge you by the company you keep.
Across 2021 and 2022, Pumpkin secured 205 pieces of coverage in key target marketing, creative, third-sector and national press – driving significant growth on company LinkedIn pages and downloads of the agency’s whitepapers and reports. In addition to this, Pumpkin secured continued coverage in Campaign and its inclusion in Campaign School Reports.
Buttermilk
Since January 2023, Pumpkin has been working with Buttermilk, an influencer marketing agency with no previous media presence. Pumpkin’s goal was to increase awareness for Buttermilk’s ‘Brand Fans’ offering and make it stand out in a crowded industry.
Through a steady stream of news, thought leadership and features – with a focus on introductory influencer marketing pieces to shape Buttermilk’s narrative and communicate its expertise – Pumpkin successfully launched Buttermilk in UK media.
Since January 2023, Pumpkin secured 43 pieces of coverage in tier 1 press, including The Guardian and Daily Mail, and key trade media such as The Drum, Campaign, Advertising Week, and Creative Brief. Pumpkin also arranged a journalist briefing with Campaign and secured comments around key dates such as International Women’s Day and the Coronation.
Joint
Pumpkin has worked with Joint since 2021 and was initially appointed to boost Joint’s profile within the industry as well as push out the agency’s messaging. Since then, Pumpkin has raised the profile of the founders and senior spokespeople and has helped Joint show off its best creative work and client wins.
Pumpkin has secured an ongoing stream of thought leadership, feature and interview opportunities positioning the agency as a leader in the creative space, and supporting its new business pipeline.
Across 2022, we secured 96 pieces of coverage and reached a potential 345 million online readership. We also secured in total six speaking opportunities including three judging slots, one podcast opportunity and two journalist briefings with The Drum and Shots.
Tribal Worldwide
Pumpkin has been the retained PR agency for Tribal Worldwide for more than 10 years. Pumpkin has been entrusted with telling the Tribal story through its various iterations and is the guardian of all messaging and profile for its six business capabilities: business consultancy, data science, customer experience, tech engineering, create, and spark.
Through a series of spokesperson calls, we gathered all the information and insights and then become the voice of Tribal, crafting thought leadership and commentary, while staying agile for breaking news opportunities. Key topics included creativity, experience, technology and data.
Pumpkin secured 74 pieces of coverage for Tribal in 2022, hitting all the tier 1 titles, plus visibility for its key spokespeople at industry-shaping events. Six thought leadership articles were published in titles including WARC, Shots, E-Commerce Age, Enterprise Times & Econsultancy.
VaynerMedia
VaynerMedia wanted to create a distinct profile for its UK agency and needed help to build the reputation of key spokespeople: Ben Allison, Allan Blair and Daisy Domenghini.
The task was clear: set VaynerMedia UK (now EMEA) apart from its US agency fronted by Gary Vaynerchuk.
Pumpkin created a high-quality pipeline of thought leadership and feature opportunities to position the UK agency in front of excellent calibre journalists and clients. We showcased its creative and strategic ability by boosting awareness across media outlets.
In 2022, Pumpkin secured 131 pieces of coverage in key marketing publications driving potential views up to 471 million. In addition, VaynerMedia was featured in 81 pieces of news coverage, supporting and solidifying its presence in the UK industry landscape.