Work

OMG

OMG UK wanted a step-change in its PR presence. Seeking a trusted and invested PR partner our brief was to grow the profile of OMG UK’s primary spokespeople and improve both quality and quantity of coverage, opportunities and journalist relationships.

Pumpkin laid the foundations with messaging sessions and immersions and then set out a clear PR strategy to raise the profile of OMG UK’s senior leaders through standout commentary and thought leadership, coveted speaking and judging slots and news.

Since April 2023, Pumpkin has secured 227 pieces of coverage and built positive relationships with journalists at publications including BBC News, The Times, CNBC, the Financial Times, Retail Week, Campaign and The Drum. Pumpkin also secured more than 24 speaking, judging and networking opportunities at events including Ad Week’s Social Media Week, Adwanted’s Future of Media, The Future of Audio and Entertainment and Future of Brands, LEAD North and SXSW in London.

Beano Studios

Pumpkin has worked with Beano Brain for several years, trusting us to promote its largest report of the year, 100 Coolest Brands. This landmark moment drives awareness and sales for Beano Brain, so the stakes are high. But the report risked feeling repetitive with little movement among the top brands for several years. The team needed to identify the key narratives within the data that would build reputation and new business for Beano Brain.

Working with Beano Brain to find the ‘new’ within the report, the biggest fallers and risers were highlighted along with emphasising the quirkier brands. This led the team to focus on Crocs and its resurgence among Gen Alpha. Creating a central narrative around Crocs’ new reputation, Pumpkin targeted national publications as well as key new business verticals – fashion/retail and marketing.

Coverage across the UK and US markets included features in The Times, The Telegraph and the Daily Mail delivering fame for Beano Brain and establishing it as the authority on Gen Alpha.

Interbrand

Pumpkin has been building and maintaining Interbrand’s profile as the world’s leading brand consultancy for more than 10 years. In addition, for the past five years we’ve promoted its Best Global Brands report.

We have achieved a steady drumbeat of news, thought leadership and feature opportunities across tier one trade, national and business press in the UK, Middle East and US, in line with Interbrand’s new business objectives, with a focus on the news agenda.

Over the past three years, we have secured 312 pieces of coverage, including Reuters, The Guardian, Fast Company, Forbes, Financial Times, CNBC and the New York Times, as well as key vertical press, reaching an audience of 6.9 billion (excluding BGB coverage). Pumpkin has also helped to raise the profile of key spokespeople, securing stellar speaker slots, while positioning Interbrand as the leading global brand consultancy.

Imagination

In a world where people and brands seek out in-person experiences, Imagination briefed Pumpkin to strengthen its position as the leading global brand experience agency. The goal: to fuel new business growth and reinforce the transformative power of experiential marketing.

Pumpkin’s strategy centred on targeted PR to amplify Imagination’s global success stories. By highlighting new work through press releases, expertise via thought leadership, and raising the profile of key spokespeople through interview and comment opportunities, we positioned Imagination front and centre in key media across the UK, US, APAC and the Middle East. Pumpkin cemented Imagination’s authority with high level appearances at events like Cannes Lions and Dubai Lynx.

Over the past two years, we’ve secured more than 400 pieces of coverage across trade, business, national and sector-specific media – that’s something every business day. What began as a long-standing UK partnership grew into a remit to include the US, Middle East and APAC, demonstrating the lasting impact of our work and Imagination’s growing global reach.

Fuse

FUSE came to Pumpkin with the goal of becoming a global player and being seen as the voice of authority and leadership in a sector often lacking in direction. As the agency expands its global reach, our mission in 2025 is to support its growth by shining a spotlight on its sector-specific experts and make FUSE famous with senior brand and rights decision makers.

Pumpkin developed the narrative, core messages and proof points to increase FUSE’s share of voice in relevant media – as well as supporting its new business strategy by increasing FUSE’s exposure to decision makers. To do this Pumpkin raised the profiles of key individuals – including its CEO, Louise Johnson, and its CSO, Alex Charkham – through standout thought leadership and insightful commentary.

Since 2022, our media coverage for FUSE has reached a potential online readership of 1.12 billion. We’ve established FUSE as a leading voice within national, sports and marketing press, as well as Louise Johnson featuring as one of the Financial Times’ readers’ 2024 Women of the Year.

Cannes Lions

Over the past 20 years, Pumpkin has been the trusted partner for clients wanting to make the most of Cannes Lions Festival of Creativity. We are experts, achieving significant results including media placements, journalist briefings, panels and speaker opportunities, influential networking and business development. In the past four years alone,  Pumpkin has secured nearly 200 journalist briefings, 1,500 pieces of media coverage, 100 networking invites, and 50 speaking slots, for various clients. 

Key Results:

• Meetings with the Financial Times, WSJ, Campaign, Forbes, Marketing Week and ITV
• Coverage in The Independent, BBC, City AM, CNBC, Campaign, The Drum, FT and more
• Speaking opportunities at CNBC Broadcast, WSJ, AdAge, Campaign and Advertising Week roundtables
• New business with brands including Salesforce, Shiseido, Jasper AI and Brand Innovators.

Cannes Lions can be a vital platform for clients with our help – achieving six months’ work in one, very busy week.

Buttermilk

Since January 2023, Pumpkin has been working with Buttermilk, an influencer marketing agency with no previous media presence. Pumpkin’s goal was to increase awareness for Buttermilk’s ‘Brand Fans’ offering and make it stand out in a crowded industry.

Through a steady stream of news, thought leadership and features – with a focus on introductory influencer marketing pieces to shape Buttermilk’s narrative and communicate its expertise – Pumpkin successfully launched Buttermilk in UK media.

Since January 2023, Pumpkin secured 43 pieces of coverage in tier 1 press, including The Guardian and Daily Mail, and key trade media such as The Drum, Campaign, Advertising Week, and Creative Brief. Pumpkin also arranged a journalist briefing with Campaign and secured comments around key dates such as International Women’s Day and the Coronation.

Joint

Pumpkin has been raising the profile of Joint’s founders and senior spokespeople since 2021, pushing the agency’s messaging and helping establish and grow its reputation as a leading independent creative agency. More recently, we have strengthened Joint’s relationship with the press as well as position its founder, Richard Exon, as not only an industry leader but also a voice in mainstream cultural discussions.

The team has secured a stream of thought leadership, features and interview opportunities over the past year. With coverage in national titles such as City AM, the Financial Times, The Telegraph and The Guardian on topics ranging from the impact of the UK budget on advertising spend, advertising on X and the Super Bowl. This has been supported by a presence in top top-tier trade outlets such as Campaign, AdAge and Adweek. Throughout, we’ve taken creative approaches to making Joint and its leaders visible within the biggest conversations in the industry and beyond.

Sparks

Following a hugely successful partnership with Sparks at Cannes Lions 2024, Pumpkin started working with the brand experience agency in August 2024. Pumpkin was appointed to grow the profile and reputation of the Sparks brand across the US and other markets and build the profiles of spokespeople across the regions.

Building on the momentum from Cannes, we have landed strong thought leadership, features and speaking, judging and networking opportunities for Sparks across multiple platforms and publications. Pumpkin continues to build the profiles of key spokespeople such as CEO, David Sudjian, Chief Experience Officer, Robin Lickliter and Chief Creative Officer, Mike Ellery – showcasing Sparks’ expertise and capabilities.

Since August 2024, we have secured 45 pieces of coverage and reached a potential readership of 138 million while establishing strong press relations with Campaign US and The Drum among others.

VaynerMedia

VaynerMedia wanted to create a distinct profile for its UK agency and needed help to build the reputation of key spokespeople: Ben Allison, Allan Blair and Daisy Domenghini.

The task was clear: set VaynerMedia UK (now EMEA) apart from its US agency fronted by Gary Vaynerchuk.

Pumpkin created a high-quality pipeline of thought leadership and feature opportunities to position the UK agency in front of excellent calibre journalists and clients. We showcased its creative and strategic ability by boosting awareness across media outlets.

In 2022, Pumpkin secured 131 pieces of coverage in key marketing publications driving potential views up to 471 million. In addition, VaynerMedia was featured in 81 pieces of news coverage, supporting and solidifying its presence in the UK industry landscape.