Work

OMG

OMG UK wanted a step-change in its PR presence. Seeking a trusted and invested PR partner our brief was to grow the profile of OMG UK’s primary spokespeople and improve both quality and quantity of coverage, opportunities and journalist relationships.

Pumpkin laid the foundations with messaging sessions and immersions and then set out a clear PR strategy to raise the profile of OMG UK’s senior leaders through standout commentary and thought leadership, coveted speaking and judging slots and news.

Since April 2023, Pumpkin has secured 227 pieces of coverage and built positive relationships with journalists at publications including BBC News, The Times, CNBC, the Financial Times, Retail Week, Campaign and The Drum. Pumpkin also secured more than 24 speaking, judging and networking opportunities at events including Ad Week’s Social Media Week, Adwanted’s Future of Media, The Future of Audio and Entertainment and Future of Brands, LEAD North and SXSW in London.

Beano Studios

Pumpkin has worked with Beano Brain for several years, trusting us to promote its largest report of the year, 100 Coolest Brands. This landmark moment drives awareness and sales for Beano Brain, so the stakes are high. But the report risked feeling repetitive with little movement among the top brands for several years. The team needed to identify the key narratives within the data that would build reputation and new business for Beano Brain.

Working with Beano Brain to find the ‘new’ within the report, the biggest fallers and risers were highlighted along with emphasising the quirkier brands. This led the team to focus on Crocs and its resurgence among Gen Alpha. Creating a central narrative around Crocs’ new reputation, Pumpkin targeted national publications as well as key new business verticals – fashion/retail and marketing.

Coverage across the UK and US markets included features in The Times, The Telegraph and the Daily Mail delivering fame for Beano Brain and establishing it as the authority on Gen Alpha.

Interbrand

Pumpkin has been building and maintaining Interbrand’s profile as the world’s leading brand consultancy for more than 10 years. In addition, for the past five years we’ve promoted its Best Global Brands report.

We have achieved a steady drumbeat of news, thought leadership and feature opportunities across tier one trade, national and business press in the UK, Middle East and US, in line with Interbrand’s new business objectives, with a focus on the news agenda.

Over the past three years, we have secured 312 pieces of coverage, including Reuters, The Guardian, Fast Company, Forbes, Financial Times, CNBC and the New York Times, as well as key vertical press, reaching an audience of 6.9 billion (excluding BGB coverage). Pumpkin has also helped to raise the profile of key spokespeople, securing stellar speaker slots, while positioning Interbrand as the leading global brand consultancy.

Imagination

In a world where people and brands seek out in-person experiences, Imagination briefed Pumpkin to strengthen its position as the leading global brand experience agency. The goal: to fuel new business growth and reinforce the transformative power of experiential marketing.

Pumpkin’s strategy centred on targeted PR to amplify Imagination’s global success stories. By highlighting new work through press releases, expertise via thought leadership, and raising the profile of key spokespeople through interview and comment opportunities, we positioned Imagination front and centre in key media across the UK, US, APAC and the Middle East. Pumpkin cemented Imagination’s authority with high level appearances at events like Cannes Lions and Dubai Lynx.

Over the past two years, we’ve secured more than 400 pieces of coverage across trade, business, national and sector-specific media – that’s something every business day. What began as a long-standing UK partnership grew into a remit to include the US, Middle East and APAC, demonstrating the lasting impact of our work and Imagination’s growing global reach.

Fuse

FUSE came to Pumpkin with the goal of becoming a global player and being seen as the voice of authority and leadership in a sector often lacking in direction. As the agency expands its global reach, our mission in 2025 is to support its growth by shining a spotlight on its sector-specific experts and make FUSE famous with senior brand and rights decision makers.

Pumpkin developed the narrative, core messages and proof points to increase FUSE’s share of voice in relevant media – as well as supporting its new business strategy by increasing FUSE’s exposure to decision makers. To do this Pumpkin raised the profiles of key individuals – including its CEO, Louise Johnson, and its CSO, Alex Charkham – through standout thought leadership and insightful commentary.

Since 2022, our media coverage for FUSE has reached a potential online readership of 1.12 billion. We’ve established FUSE as a leading voice within national, sports and marketing press, as well as Louise Johnson featuring as one of the Financial Times’ readers’ 2024 Women of the Year.

Cannes Lions

Over the past 20 years, Pumpkin has been the trusted partner for clients wanting to make the most of Cannes Lions Festival of Creativity. We are experts, achieving significant results including media placements, journalist briefings, panels and speaker opportunities, influential networking and business development. In the past four years alone,  Pumpkin has secured nearly 200 journalist briefings, 1,500 pieces of media coverage, 100 networking invites, and 50 speaking slots, for various clients. 

Key Results:

• Meetings with the Financial Times, WSJ, Campaign, Forbes, Marketing Week and ITV
• Coverage in The Independent, BBC, City AM, CNBC, Campaign, The Drum, FT and more
• Speaking opportunities at CNBC Broadcast, WSJ, AdAge, Campaign and Advertising Week roundtables
• New business with brands including Salesforce, Shiseido, Jasper AI and Brand Innovators.

Cannes Lions can be a vital platform for clients with our help – achieving six months’ work in one, very busy week.

Jungle Creations

Following a rebrand and refocus, Jungle Creations briefed Pumpkin to raise awareness of its in-house publisher-powered social and influencer offering.

In the spirit of ‘show not tell’, Pumpkin focused initial activity on a pro bono campaign devised and hosted by Jungle’s women’s interest platform Four Nine. The campaign harnessed influencers and cut-through creative to raise awareness of domestic violence around football. Simultaneously, Pumpkin found platforms for the key talent to share their views and expertise to create a holistic picture of the agency.

In just less than a year, Pumpkin achieved more than 140 pieces of coverage, establishing Jungle Creations’ voice within the social space. Coverage successes include thought leadership in Campaign, shots and WARC, as well as podcast appearances with Let’s Do The Right Thing and The Media Leader. We have also secured speaking slots for the senior team at SXSW London and Future of Media London.

Joint

Pumpkin has been raising the profile of Joint’s founders and senior spokespeople since 2021, pushing the agency’s messaging and helping establish and grow its reputation as a leading independent creative agency. More recently, we have strengthened Joint’s relationship with the press as well as position its founder, Richard Exon, as not only an industry leader but also a voice in mainstream cultural discussions.

The team has secured a stream of thought leadership, features and interview opportunities over the past year. With coverage in national titles such as City AM, the Financial Times, The Telegraph and The Guardian on topics ranging from the impact of the UK budget on advertising spend, advertising on X and the Super Bowl. This has been supported by a presence in top top-tier trade outlets such as Campaign, AdAge and Adweek. Throughout, we’ve taken creative approaches to making Joint and its leaders visible within the biggest conversations in the industry and beyond.

Sparks

Following a hugely successful partnership with Sparks at Cannes Lions 2024, Pumpkin started working with the brand experience agency in August 2024. Pumpkin was appointed to grow the profile and reputation of the Sparks brand across the US and other markets and build the profiles of spokespeople across the regions.

Building on the momentum from Cannes, we have landed strong thought leadership, features and speaking, judging and networking opportunities for Sparks across multiple platforms and publications. Pumpkin continues to build the profiles of key spokespeople such as CEO, David Sudjian, Chief Experience Officer, Robin Lickliter and Chief Creative Officer, Mike Ellery – showcasing Sparks’ expertise and capabilities.

Since August 2024, we have secured 45 pieces of coverage and reached a potential readership of 138 million while establishing strong press relations with Campaign US and The Drum among others.

Coley Porter Bell

Coley Porter Bell is a long-retained client of Pumpkin. More than a decade ago, Pumpkin was briefed with the initial challenge of taking what was then a boutique branding agency into a global player. Fast-forward to present day and we are building on our success of communicating Coley Porter Bell’s new positioning – the go-to branding and design agency creating unordinary ideas to help fuel its clients’ growth.

Our long-term partnership allows us to work as an extension of the agency. We continue to drive industry presence through features, commentary and thought leadership, crafting much of the content on its behalf – all centred around its Unordinary Ideas proposition. Pumpkin is focused on securing strategically significant national and global coverage with business titles as well as pinpointing vertical opportunities that support Coley Porter Bell’s new business focuses and messages. Beyond coverage, we’ve created an ongoing presence for its messaging for key spokespeople on LinkedIn by commenting on industry stories through the lens of Unordinary Ideas.

Pumpkin has achieved 650 pieces of coverage in the past decade, establishing Coley Porter Bell’s voice within the branding and design industry. Standout coverage includes interviews with CityAM, Forbes, CNBC, The Guardian and The Financial Times as well as articles placed in The Drum, Campaign, The Grocer, FMCG CEO, New Digital Age, Ad Week, Retail Week, Women’s Wear Daily, WARC and many more.

TBWA\MCR

When TBWA\MCR partnered with Pumpkin in July 2024 it was its first foray into PR – so, delivering immediate, impactful results was key. TBWA\MCR wanted to raise the profile of the agency and its leaders to grow the business further, showing the world that it had a national voice – that it is a global powerhouse in advertising not simply a regional agency.

The strategy was straight forward and punchy. Securing thought leadership placements on key topics in top titles would establish its leaders as expert industry voices. Rapid newsjacking features demonstrated TBWA\MCR had a national voice on wider industry topics. Press releases highlighted the breadth of its creative work and showed off its blockbuster client roster. Lastly, but by no means least, speaking opportunities included networking events, judging slots and podcasts would help deliver new business for the agency.

In the first nine months working together, Pumpkin secured 103 pieces of coverage across top tier marketing/media, national, retail and creative press. Pumpkin has helped promote TBWA\MCR’s creative output to secure coverage in The Sunday Express, consumer titles like The Big Issue and exclusive interviews in trades like Marketing Week. Keeping our eyes on breaking news stories secured multiple comments in The Financial Times for CEO, Fergus McCallum. Broadening its spokesperson pool meant Pumpkin could flex the teams’ creative prowess through thought leadership.

RAPP

Following RAPP’s merger with Proximity, Pumpkin began working with RAPP in late 2023 to firmly position the new brand in the market, boost its media presence, build awareness and showcase its work across digital transformation and data-led precision marketing – with the goals of attracting new talent and new business.

Pumpkin worked to clarify RAPP’s narrative, remove jargon from its messaging, and media train senior spokespeople to make the agency more accessible and appealing to both talent and clients. We developed bespoke leadership profile plans along with consistent thought leadership, commentary, features – and journalist briefings were prioritised to build awareness. Our strategy also included a dedicated workstream to highlight RAPP’s workplace culture as a talent magnet.

Since Q4 2023, Pumpkin has secured a stellar 214 pieces of coverage across a mix of marketing, business, FMCG trade and national press including The Telegraph and the BBC, resulting in three direct new business leads. Pumpkin also fixed journalist briefing meetings with key press, judging and networking opportunities and coveted speaking slots for RAPP’s key spokespeople.